Build-A-Bear Pulls Plug on Pay Your Age Day

it was TOO POPULAR.

July 12, 2018
Teddy Bear

© Karen Foley | Dreamstime.com

Build-A-Bear had a perfect marketing idea. Pay YOUR AGE. Well, as it turns out, it's a little TOOO PERFECT! These are pictures from Hamilton Place Mall. 

So Build-A-Bear said...umm...hang on...wait a minuite. 

They posted on their facebook page...

"**Urgent Alert: Lines Closed for Pay Your Age Day Event 
Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible. http://bit.ly/2Jgo6kP"